Adopting reusable plastic bags in lieu of shopping with single-use plastics and paper sacks at stores is an excellent way to cut down on personal waste and support efforts to help simple environmentally-friendly practices spread. One of the main challenges that consumers face when attempting to make the switch, however, is remembering to take the bags along on shopping trips. While it might seem easy enough to remember such a small or simple item, many people find that because they’re not used to taking bags with them, the need to do so is not always on their minds when headed out. Fortunately, one company has created a clever way to overcome this common obstacle.
Ecozuri, a producer of fashionable and functional reusable bags, is favored by many shoppers for its line of gender-neutral colors and designs, convenient folding pouches, and interest in sharing its profits with worthwhile projects in needy communities in Africa. But many of the company’s most loyal fans credit Ecozuri’s free reminder kit with convincing them to make an initial purchase. Including key chains to hold bag pouches, car seat belt and steering wheel attachments bearing the Ecozuri motto, and a jute sack to store the bags when not in use, the kit helps shoppers organize their reusable bags and to stay alert to the need to bring them into stores.
The only product of its kind within a creative and innovative market, the reminder kit stands as a powerful example of the ability of a simple idea to drastically change the habits of large numbers of consumers. Presenting shoppers with a subtle and convenient way to make sure their bags are being used correctly, the kit represents true innovation in design. Most Ecozuri customers are also fond of the kit’s free inclusion with the purchase of a set of reusable bags –something that helps keep the cost of transitioning to better bags affordable.
In order to promote environmentally-friendly products in an effective way, companies must search for methods of creating functionality and convenience without losing sight of their green goals. As an emerging leader in the effort to help consumers phase out the proliferation of single-use plastic bags and to adopt reusable bags instead, Ecozuri is showing both its customers and its competitors than an inventive spirit and dedication to making a difference can go a long way towards sparking success.
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